Every campaign, every platform, one board and one number.
Spend is in four dashboards and the thing you actually want to know — what it returned — is in none of them. Put the spend beside your own orders and the question answers itself.
Ready to open
Eight boards that earn their pixels
Campaigns, funnels, audiences — each card opens a real design. Point it at your numbers and retire the weekly screenshot ritual.
Every live campaign on one screen — spend, clicks, and the map of where they come from.
Open this board Spend vs returnROAS without the spreadsheet — what a euro in brings back out.
Open this board The funnelImpression to click to customer — where they drop, and where they convert.
Open this board Where clicks come fromA heatmap of your audience on an actual map — geography is targeting.
Open this board Every channel, one wallSearch, social, mail — side by side, so the winner is obvious.
Open this board A/B at a glanceTwo creatives, one verdict — the test that reads itself.
Open this board The audienceWho they are, segment by segment — sharper than a persona deck.
Open this board Content calendarWhat publishes when, everywhere — the plan the whole team can see.
Open this boardType it, and see the board appear
Say what the campaign board should show
Pick one of these, or type the number the spend has to answer to — and watch the board build itself. The shapes are the real widgets; the numbers are missing because they are not yours yet.
Spend on the left, revenue on the right, on the same screen
The comparison nobody's ad platform will ever show you, because it is the one that decides whether to keep paying them.
You know what you spent. Now see what it returned.Spend from every platform, revenue from your own database, one ratio.
Every platform reports well on itself
Each of them counts conversions its own way, over its own window, and each of them concludes that it deserves the credit. Adding four self-reports together does not give you a total; it gives you a number larger than your actual revenue.
A board pulls the spend from each and puts your own order data next to it. One definition of a sale — the one in your database — and the arithmetic stops flattering anybody.
What you spent, against what you actually sold
Spend is easy to get and revenue is already in your database. The ratio between them is the only figure that decides whether next month's budget goes up, and it is the one figure no advertising dashboard is built to show you.
Put break-even on the tile beside it. A ratio without a threshold is a number; with one it is a decision.
Ranked by what came back, not by what went out
A table sorted by spend tells you where the money went. A table sorted by return tells you where it should go next. One of those is a report and the other is a decision, and they are the same data arranged differently.
The tile that says 0.7× is the one that pays for the whole exercise.
A campaign that goes wrong goes wrong quickly
Budget burning three days faster than planned, a spend spike on a Tuesday nobody ordered — the cost of finding out on the first of next month is the whole of the difference. Put the board on a screen somebody walks past and it gets caught the same day.
The pacing tile is the useful one: not what you have spent, but whether you will run out before the campaign ends.
The client's board is a copy with different tiles on it
Give each client a board with their own name and colours on it, showing the numbers they should see and not the ones they should not. It is a copy of your working board with tiles removed — which takes minutes, not a reporting project.
Send the link and it is current every time they open it. Nobody has to assemble anything on the first of the month.